From my book Love Branding:
"Let´s be realistic, you can have a great personality, but if your clothes are outdated and you sit at home every night, you may find it hard to get a date. If customers don´t even know you exist, you will never end up in a long-term relationship, or even get a fling. A successful flirter does not hide in a corner. No, she stands out and turns head in a room.
But how to get that attention you crave? Maybe it feels like you are wearing an invisibility coat straight out of Harry Potter? Are your competitors getting all the action? Well, if you wish to be lucky in love, an emotional approach will help you be a showstopper!"
Tomorrow I´m expecting the second edition to arrive from print. To celebrate I will sell it to a special price of Au$ 19.90 which is $10 dollar off the normal price!! Email to order (shipping Australia 2 dollar, world 7 dollar). Offer valid until New Years eve 2010/2011.
“Love Branding takes a fresh approach by offering simple yet practical and actionable tips to marketers looking to build ‘emotional layers' into their products and brands.”
“One might expect a book comparing brand relationships to human love would be full of fluffy anecdotes about romantic misadventures and speculative analogies to brand building. While there are indeed a few love coaching stories sprinkled around the book, they aren’t the main emphasis. In fact, Dahlman populates this slender but interesting volume with over a hundred end-noted citations as well as her own branding observations from both personal experience and consulting gigs.”